Digital Marketing - Archived
The Bachelor's of Science in Digital Marketing enhances USM's business and communications programs by offering students a chance to further develop high-demand skills in e-commerce, social media, visual media, marketing analytics, search-engine optimization, and communication strategy.
This program prepares students for careers in marketing, communication, management, and business strategy.
At USM, you'll learn from expert faculty who possess years of academic and practical real-world experience. You'll develop a thorough understanding of marketing principles; learn how to develop successful marketing strategies and content; build customer loyalty; learn how to effectively deploy social media and other online promotional strategies; and analyze marketing data and track behavioral trends.
This is a growing field. The demand for market research analysts is expected to grow by 20%. Already, more than half of total global media spending is dedicated to digital marketing channels.
Because of USM's dedication to academic excellence and making certain our graduates are well-equipped to excel in the business world, you鈥檒l graduate from a program accredited by the International Accreditation Council for Business Education (IACBE).
Department Contact
Erin Nicole Hess-Escalante
erin.hess-escalante@stmary.edu
913-682-5151, EXT 6195
Job Outlook
Career Outlook
With a Bachelor of Science in Digital Marketing, a wide range of business and accounting opportunities will be available to you. You can earn a job as a:
- Marketing analyst
- CRM and email marketing coordinator
- Digital agency account manager
- Digital marketing specialist and sales director
- Search manager/SEO specialist
- Social media marketing coordinator
- Analytics manager
Many jobs and pay grades are based on your level of experience and advanced education. USM graduates immediately enter the workforce, while others move on to earn USM鈥檚 Master of Business Administration.
The good news: Your hard work at USM will pay off, as you鈥檒l be in line to earn an excellent compensation package.
The median annual salary for marketing managers in the U.S. is $136,000 a year
Business Administration-Digital Marketing: Example Four-Year Academic Plan
Freshman Year
Fall
Composition 1
Saint Mary Experience
General Education Course
General Education Course
Principles of Management or Principles of Marketing
Spring
Composition 2
Saint Mary Spirituality
General Education Course (Math)
General Education Course
Principles of Marketing or Principles of Management
Sophomore Year
Fall
Web Design
General Education Course (Statistics)
General Education Course
Principles of Accounting 1
Intro to Multimedia
Spring
General Education Course
General Education Course
General Education Course
Professional Social Media Communications
Principles of Macroeconomics
Junior Year
Fall
General Education Course
Market Research/Web Design & Digital Marketing (odd/even)
Data Analysis & Business Decision Making
Principles of Finance
Elective
Spring
Legal and Ethical Aspects of Business
Email Marketing
Elective
Elective
Elective
Senior Year
Fall
International Business
Market Research/Web Design & Digital Marketing (odd/even)
Search Engine Optimization/Search Engine Marketing
Business Learning Lab
Elective
Spring
Strategic Marketing
Internship in Marketing
Strategic Management and Ethics
Viral and Organic Growth
Elective